Ethical brand building

Authentic messaging for true sustainability

Authentic, transparent messaging is crucial. When brands truthfully reflect their actions, they build trust and loyalty. Conversely, misleading claims can damage reputation and hinder progress towards a genuine, sustainable economy.

Today, a brand’s sustainability claims are under close scrutiny. Greenwashing, making false or exaggerated environmental or social responsibility claims can quickly erode consumer trust and lead to legal consequences.

In Australia, the ACCC actively monitors such claims under the Australian Consumer Law. Misleading or unsubstantiated claims about sustainability are illegal, and companies can face hefty penalties for greenwashing.

Clear, honest communication isn’t just good practice, it's essential for long-term success and credibility.

How we can help 

We assist brands in ensuring their sustainability claims are accurate, transparent, and compliant with Australian regulations. From reviewing your marketing and product claims to developing clear communication strategies, our expertise helps you avoid greenwashing pitfalls. We work with you to align your messaging with your actual practices, building trust with consumers and strengthening your reputation as a genuinely responsible brand.

  • Ethical Brand Identity

    We bring your values and activities to life through creative direction, clarification of brand story and key messages, tone of voice and visual assets. We advise on opportunities to build ethical practices within your business.

  • Ethical Marketing Strategy

    We conduct a market analysis to identify opportunities and create plans-to-market. We offer strategies to improve sales funnels and customer journeys, as well as organic and paid strategies for web presence, social media and email marketing.

  • Storytelling for Impact

    We support you in creating educational and inspiring content creation and communications, leveraging brand and industry partnerships, events and workshops to build awareness and engage customers in your sustainability journey.