Ethical brand building

Marketing and messaging that aligns with the reality of brands’ products, values, and actions.

Why ethical brands are needed 

Genuine brands match activities to their company ethos. Ethical brands actively pursue ways to reduce their negative impact and increase their positive impact. Both instances require truthful, clear and engaging touchpoints to gain the trust and loyalty of current and potential audiences – and in some cases turn consumers into changemakers. 

‘Greenwashing’, aka knowingly misleading the public about a brand’s social and environmental impacts, is holding up the transition to a regenerative economy as genuine action is avoided. And with more and more companies jumping on the sustainability bandwagon, consumers are becoming more discerning than ever. 

How we can help 

Whether entering the market for the first time, introducing a new initiative, or communicating your current activities, we can help you tell your story better. We can also provide guidance on identifying potential actions to align with your company’s sustainability goals. 

  • Ethical Brand Identity

    We bring your values and activities to life through creative direction, clarification of brand story and key messages, tone of voice and visual assets. We advise on opportunities to build ethical practices within your business.

  • Ethical Marketing Strategy

    We conduct a market analysis to identify opportunities and create plans-to-market. We offer strategies to improve sales funnels and customer journeys, as well as organic and paid strategies for web presence, social media and email marketing.

  • Storytelling for Impact

    We support you in creating educational and inspiring content creation and communications, leveraging brand and industry partnerships, events and workshops to build awareness and engage customers in your sustainability journey.